absolut x GLAAD - Pride

“57% of trans teens with unsupportive parents attempt suicide. Show them your pride.”

In celebration of 50 years of Pride, the Film illustrates the relationship between Jessica Zyrie, a trans woman and her father Duane. Jessica was on the verge of taking her own life when she came out to her father aged 16. Since that moment it has not only empowered her into becoming the woman we see today, but has solidified their relationship taking it to another level of understanding and support.

Agency: BBH London

Production - Black Sheep Studios

Creatives: Lambros & Felipe